Filip Janczak

My Journey in Fashion and Ecommerce

My career in fashion ecommerce began at Bluebella in 2015, where I joined as an Ecommerce Assistant.

Over the following seven years, I progressed through roles covering paid search, affiliate marketing, social media, SEO, analytics and digital strategy before becoming Marketing Manager.

During that time, I supported the brand's growth in the UK and internationally, including expansion across the United States, Europe and Australia. I was also part of the team behind a crowdfunding campaign that raised close to £1 million.

I received five marketing and ecommerce awards for work completed during my time at Bluebella. This was alongside the wider fashion awards and recognition achieved by the brand.

That experience shaped the way I approach growth today. Sustainable ecommerce growth rarely comes from one channel. It comes from understanding how brand, performance marketing, customer experience, technology, retention and data all work together.

My Role at Popsy

As Head of Marketing, I work across marketing strategy, ecommerce growth, customer acquisition, retention, analytics, SEO, paid media, PR and website development.

A large part of my role involves connecting different areas of the business, identifying opportunities and turning them into practical plans that can be tested, measured and improved.

What makes Popsy particularly interesting is the strength of its community. The goal is not simply to grow the business. It is to grow while protecting the personality, values and customer connection that make the brand special.

What I Love Most About Popsy

What I enjoy most about Popsy is the combination of creativity, community and commercial ambition.

There is always another opportunity to improve the customer experience, strengthen the brand or help the business grow. At the same time, every decision needs to respect the customers and community that have made Popsy what it is.

Seeing an idea move from an initial discussion into a strategy that delivers real results is one of the most rewarding parts of my role.

A Few Personal Facts

• I enjoy practising karate with my son and cannot wait for my daughter to be old enough to join us. We love martial arts.
• I enjoy barbecuing and cooking for family and friends.
• I enjoy tasting whiskies from around the world.
• Whenever I get the opportunity, I enjoy visiting Texas.
• I am a dad to two energetic dogs, Rambo and Rocky.
• I enjoy the cinema and great films, both new and old.
• I love travelling, particularly road trips that allow me to explore as much as possible along the way.
• I am a big fan of cowboys. There is a story behind it, so feel free to ask me if you see me.

Education, Background and Experience

I studied Media and Cultural Studies at Middlesex University before building my career in fashion, ecommerce and digital marketing.

I was born in Poland, but have spent more than half of my life living, studying and working in London. I now live in the Midlands and am proud to call it home.

My experience covers ecommerce growth, performance marketing, brand strategy, international expansion, analytics, customer retention, affiliate marketing, SEO, paid media, marketing technology, AI engineering and process automation.

Working across fashion brands, ecommerce businesses and international markets has given me a practical understanding of how strategy, technology, creative work and commercial goals need to work together.

I also co-founded  Creatos Media in 2018, where I have worked with fashion, ecommerce and international businesses across paid media, SEO, analytics, retention and digital strategy. That wider experience has helped shape the practical and commercial approach I bring to Popsy.