Why and How I Founded Popsy
I founded Popsy alongside my husband, Greg, in 2017. How time flies!
At the time, I was a stay at home mum to our two girls and had very little confidence. I wanted to find something that would allow me to earn a little extra money while still staying at home.
It is funny how life works out. I was trying to hide away at home, but ended up building a community of more than 250,000 women and helping them with their confidence. I still have to pinch myself sometimes.
My Role at Popsy
As Creative Director, I lead the creative vision of the brand. I might be biased, but I honestly think I have the best job!
I work closely with our design team on everything from prints and colour palettes to styling, fit and customer feedback. I spend a lot of time listening to our community and making sure we create the clothing they would genuinely love to wear.
I also lead our social media, host our live events and help plan our social content. This allows us to maintain the close connection we have built with our amazing community over the years.
Public Speaking
More recently, I have also moved into public speaking, which is something I never imagined I would have the confidence to do.
I have delivered a TEDx talk and visit schools to speak about entrepreneurship, confidence and fashion.
I love being able to share my experiences and encourage other people to believe in their ideas and in themselves.
What I Love Most About Popsy
Without question, it is the community.
Knowing that something we have designed can help a woman feel happier, more confident or more comfortable in her own skin is the best feeling.
A Few Personal Facts
- I love bold, colourful prints.
- If a dress has pockets, I am instantly happier!
- I am a mum to two amazing girls, and we also have our Giant Schnauzer, Scampi.
- I am a huge foodie.
- I am a Patron of the Cavell charity.
- I love reading fantasy books.
Education, Background and Experience
We always laugh because this is my first full time role. Talk about jumping in at the deep end!
Before founding Popsy, I was a stay at home mum. Nothing taught me more about problem solving, negotiation, communication and multitasking than raising two strong minded toddlers.
Since launching Popsy in 2017, I have helped grow the business from a small idea into a much loved clothing brand and a community of more than 250,000 women.
My experience now covers creative direction, product development, social media, community building, live events, public speaking and growing a customer focused fashion brand.
Popsy is about much more than clothing. It is about creating a place where women can celebrate who they are and feel part of something positive.
The Popsy App
